Dyeislife was started in the small, humble mountain town of Boulder, Colorado.

Although Beer Die and Snappa have been around since the early 70's, Dyeislife is the first platform that brings players across the world together.

The idea of an Instagram account that shares pictures and videos of people playing beer die seemed dumb to some at first, and even dumber to others later on. Yet somehow, 5 years later, here we are! Over 100,000 STRONG!


CEO / Founder | Tanner Guisness

Gentlemen. My name is Tanner Guisness and I'm the man behind the gram. I started Dyeislife as a Junior at CU-Boulder back in 2015 as a way to keep a record of my and my friends experiences playing beer die and snappa. Over time, I received submissions from guys at schools across the country, and the page eventually grew to where it is now. My mission with Dyeislife is to spread the game from coast to coast, bring the best unfiltered/non-PC content to you for your viewing pleasure, and to keep Dyeislife in the hands of the people who made it great to begin with, all of you! I promise I will never bombard the beer die community with advertisements or crap from other pages. It'll be all beer die, all snappa, all the time!


Dye Tournament Operations | Jack Hagerty

I’m Shaq to Tanner's Kobe, Wade to LeBron, Pippen to Jordan. I joined Tanner a few years back because I believed in the game we all know and love today, beer die. My name is Jack Hagerty and I reside in beautiful San Diego, CA. I run the Dyeislife tournaments nationwide and if on the off chance we have tournament and you don’t see me, I’ll be at Coachella (send me new music for Banger of the week). If you think your school has elite dye players contact me and we’ll set something up! Can’t wait to come to your college and see the talent, cheers boys! 


Senior Designer | Julia Lafferty

I’m Julia, a hard worker all around. I’m a nursing student at the University of Arizona, work as a nanny, and spend late nights designing some sweet merch for Dyeislife. During the summers, I practically live on the beach tossing with my friends. I’m stoked to be part of the team and help bring our ideas to life!


Designer | Reed Connelly

Media | Matt Hickman

My name is Matt Hickman and I deal with getting dialed media shot and edited for the Dyeislife team. Dye up!