About Us


Dyeislife was started in the small, humble mountain town of Boulder, Colorado.

Although Beer Die and Snappa have been around since the early 70's, Dyeislife is the first platform that brings players across the world together.

The idea of an Instagram account that shares pictures and videos of people playing beer die seemed dumb to some at first, and even dumber to others later on. Yet somehow, 4 years later, here we are! 


CEO / Founder | Tanner Guisness

Gentlemen. My name is Tanner Guisness and I'm the man behind the gram. I started Dyeislife as a Junior at CU-Boulder back in 2015 (yeah, I'm old now) as a way to keep a record of my and my friends experiences playing beer die and snappa. Over time, I received submissions from guys at schools across the country, and the page eventually grew to where it is now. My mission with Dyeislife is to spread the game from coast to coast, bring the best unfiltered/non-PC content to you for your viewing pleasure, and to keep Dyeislife in the hands of the people who made it great to begin with, all of you! I promise I will never bombard the beer die community with advertisements or crap from other pages. It'll be all beer die, all snappa, all the time!

Email: info@dyeislife.com 



Dye Tournament Operations | Jack Hagerty

I’m Shaq to Tanner's Kobe, Wade to LeBron, Pippen to Jordan. I joined Tanner a few years back because I believed in the game we all know and love today, beer die. My name is Jack Hagerty and I reside in beautiful San Diego, CA. I run the Dyeislife tournaments nationwide and if on the off chance we have tournament and you don’t see me, I’ll be at Coachella (send me new music for Banger of the week). If you think your school has elite dye players contact me and we’ll set something up! Can’t wait to come to your college and see the talent, cheers boys! 

 Email: tournaments@dyeislife.com


Designer | Matt Hickman

My name is Matt Hickman and I am the newest member to the Dyeislife team. I help the boys whip up the freshest designs and make sure that their website is looking A1. Check back periodically to the site and see what fresh new gear we have in store for you all. Dye up!