Dyeislife was started in the small, humble mountain town of Boulder, Colorado.

Although Beer Die and Snappa have been around since the early 70's, Dyeislife is the first platform that brings players across the world together.

The idea of an Instagram account that shares pictures and videos of people playing beer die seemed dumb to some at first, and even more retarded to others later on. Yet somehow, 4 years later, here we are!